YouTube

In the Creator Playbook for Brands, Google translates the “tools and know-how developed by a generation of YouTube content creators to help brands develop ads that will resonate with 21st century consumers.” The guide is comprehensive and easy-to-follow.

The playbook is divided into seven sections — content marketing as part of your brand strategy, ten fundamentals to create content people love, schedule your content, optimize your content, promote your content with paid media and amplify your content with social.

Here are “The 10 Fundamentals of a Creative Strategy on YouTube:”

  1. Shareable Content
  2. Collaboration
  3. Discoverable Topics
  4. Accessibility
  5. Consistency
  6. Targeting
  7. Sustainability
  8. Converse With Viewers
  9. Interactive Content
  10. Authenticity

Check out Google’s YouTube playbook here [PDF].