What do you do when you need to create an epic video of 10,000 iPhones falling like dominos? Use Computer generated graphics of course! The video shows an interior of a typical office environment with each iPhone lighting up the nest fallen phone with perfect orchestration and a short elevator ride.
The creative team behind Aatma Studio created this stunning CGI video as an advertisement for the phone’s Near Field Communications Concept:
Epic 10,000 iPhone 5 Domino showcases 10,000 iPhones (that’s right TEN THOUSAND iPhones) falling neatly in patterns. These CG iPhones’ feature NFC (Near Field Communications) concept that enable content to be passed on from one iPhone screen to another.
This iPhone video is imagined as an advertisement for the iPhone 5 concept feature of NFC. If iPhone 5S comes with the NFC feature, this could be a pretty neat iPhone commercial.
Can you tell that only the first phone is real? Also, does it make you want to have NFC capabilities? Current iPhones do not.
The end shot is a representation at scale but imagine bringing together four smartphones screens together to view content on an expanded real estate. A potential use case could be a family of four connecting their phones or tablets to watch a movie together.