When it comes to building a presence for your brand or business on social media, it can be tough knowing where to start. There are so many social sites out there—which should you be focusing on and how do you use them effectively to engage with your customers? Luckily, whether you’re just starting out building a social presence or trying to boost an already existing one, Intuit has put together a helpful 12 month plan, in infographic form.
Intuit breaks things down, giving you a different aspect of your social media plan to focus on each month. In the first quarter you’ll focus on taking social media inventory—in January you’ll assess how well your business is currently doing with social media; in February you’ll revisit and set your social media goals; in March you’ll work on establishing ways to measure your social media success.
In the second quarter you’ll work on your online relationships, becoming a better listener, learning to communicate in new ways and engaging your customers effectively.
In the third quarter, it’s time to integrate everything you’ve been working on, and in the fourth quarter it’s time to review what you’ve done and look to the future.
Check out the full infographic below and let us know what you think. Have you gone through any of these steps when building a social media strategy for your brand or business?
Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.