Earlier this month a report by Flurry revealed that:
Flurry: Free Games Generate More Revenue Than Paid Games (seasonal component?)
Revenue from free games in-app purchases overtook revenue from paid games during the course of this year. Flurry’s latest report sheds some light on why this is so.
Consumers Spend Average of $14 per Transaction in iOS and Android Freemium Games
Flurry report notes that while only (relatively speaking) 13% of in-app purchases are over $20, this 13% of in-app purchases provides 51% of revenue. Clearly, there is a small but significant group of people willing to pay real money for virtual goods and virtual game currency.
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