Social media platforms are constantly evolving, and social networks continue to attract marketers. Digital marketing agency Twin Engine looked at the industry trends and found that content marketing and big data are only going to become more important in 2014.

Some other trends that digital marketers should take note of include: the rise of social crowdsourcing, real time location-based advertising and higher budgets for digital marketing.

Keep the following 14 trends in mind when planning your social media objectives for 2014:

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