The book was first published two years ago in 40 languages. The new version has been updated to include new tips on search strategy, new glossary of terms, examples of images to help understand content and advice on ways to optimize search for mobile devices. The eBook is free and can be downloaded as a PDF here.
Now you have no excuse not to learn how keywords work and how to best optimize your natural search results. This cute little Google bot will guide you through the text. He looks way less annoying than Microsoft’s Clippy.