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24/7 Wall St., Harris Interactive Are the Latest to Declare the Death of Traditional Media

Newspapers.jpgTraditional media as we know it will no longer exist in 10 years, according to 55 percent of respondents to a survey by 24/7 Wall St. and Harris Interactive, which also found that while 67 percent of the 2,095 U.S. adults surveyed prefer getting their news in traditional ways (network television, newspapers, magazines), 50 percent get almost all of their news online.

Local TV news was the source cited by 46 percent of respondents when asked where they turn when looking for news, with local newspapers drawing 35 percent, and network TV news 31 percent, but 42 percent said they never choose national newspapers or weekly news magazines.

The poll also found that time spent reading print media is down, while time spent online is rising, with 25 percent of respondents saying they have spent less time over the past year reading newspapers and 23 percent saying the same about magazines, while 28 percent are spending more time on online news sites.

Age was also a factor in the results from 24/7 Wall St. and Harris Interactive, as 33 percent of respondents aged 55 and older get almost all their news online, compared with 65 percent of those 18-34. Similarly, 81 percent of the older group prefers getting their news in more traditional ways, while that number drops to 57 percent for the younger demographic.

When comparing the most likely news sources of respondents 55 and older versus those of 18- to 34-year-olds, the numbers were: 88 percent versus 63 percent, respectively, for local TV news; 81 percent versus 56 percent for local newspapers; and 39 percent versus 55 percent for news-aggregation Web sites.

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