MBA@UNC has created an infographic called, “Marketing the Madness” which explores the advertising trends for the college basketball tournament known as March Madness.

According to the graphic, 26 percent of fans used their mobile device as their primary viewing devices for the games. In addition, 69 percent of viewers used their mobile devices while watching the games on television.

We’ve embedded the entire graphic after the jump. (Via Mashable).

 
Marketing the Madness

MBA@UNC