Clients will expect you to be able to prepare them for social media marketing. By providing them with the appropriate information, you will be able to release some of their initial anxiety, while also promoting the need for your services.
Think what it would be like to be sitting on the other side of the conference table, especially if this was your first time investing in social media marketing. What type of questions would you ask, and, if the right questions were asked, what kind of answers would you be looking for?
Follow these three ways to appropriately prepare your client for social media marketing — and success.
- Explain how you will track and monitor ROI. A business executive wants to know how social media marketing will help benefit the business, or, to get down to the point, how your services will bring in profits. An executive will not care about the number of “likes” on a Facebook page, however, if explained correctly, an executive will look at those “likes” as potential customers or clients. Show your client your goals to bring in a return on their investment, and how you plan to reach those goals.
- Outline your proposed plan. By providing your client with an outline of how you will get from point A to point B, your client will be able to recognize your organizational skills. Instead of your client worrying about your ideas being off-the-cuff, show where the business will be down the line, if they stick with social media marketing. The farther into the future your proposal diagrams, the more likely your client will take you seriously.
- Discuss how your client can help you with your goals. Unlike what some may think, you cannot do everything. In order to effectively reach your social media marketing goals, your client will have to pick up a shovel as well. Explain to your client how the business can help promote its social media campaigns: installing sharing buttons to the company website, adding social networking platform logos on paperwork, and placing QR codes on your envelopes are just a few ideas to run with.
Always bring your clients in for the ride, do not keep them out of the loop. By allowing them to see what you’re doing and why you’re doing it, you put their anxieties at ease.
If you’re interested in getting a great education in social media marketing, you’ve got to make sure you attend the Social Media Marketing Boot Camp, being run by the fine folks at mediabistro.
CJ Arlotta covers the realm of social media marketing for small businesses and brands. Currently, he is accumulating more knowledge of the social media industry and has been developing strategic proposals for clients. Feel free to email him at cjarlotta”at”socialtimes.com or follow him on Twitter @cjarlotta.