$3M in Sweet Tweets for Dell

Dude, you’re Tweeting a Dell? The computer manufacturer said in its corporate blog that it posted $2 million in sales from offering refurbished systems through Twitter at @DellOutlet, as well as $1 million more from Web surfers who move to the Dell site from Twitter, InformationWeek reported.

Twitter has yet to establish a business model for capitalizing on Tweet money, but the social-networking site told InformationWeek it plans to help businesses sell and promote via its network, and it aims to profit from searching its real-time messages.

@DellOutlet is one of the 50-most-follwed Twitter users, with more than 600,000 followers, according to InformationWeek.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.