4INFO Inks a Songwhale of a Deal

Songwhale, a free entertainment service that delivers event-specific content to consumers’ mobile devices, has hooked up with 4INFO. Under the partnership, Songwhale will start delivering 4INFO-powered SMS messages. For 4INFO advertisers, this means a broader audience that can be reached by Wi-Fi, Bluetooth and other means of direct-to-device communication that Songwhale supports.

With Songwhale, folks at concerts or sporting events get interviews, music files, scores and other content sent to their phone or other supported device.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.