4INFO Launches Olympic Alert Ads

4INFO_Olympics.jpg

4INFO just unveiled a program to let advertisers sponsor mobile SMS alert updates on the Summer Olympics, MediaPost reports. “The new Brand Engage platform for the Olympics lets marketers run targeted ads that appear beneath news alerts by country, sport or medal counts.”

Here’s how it works: 4INFO is asking CPMs of $20 to $40 on its Olympic updates, the report said—that’s roughly double the rates it usually charges for sports content on the mobile publishing and ad service. The article said that marketers can also take advantage of 4INFO’s roster of publishing partners, including Marriott Hotels, with the campaigns.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!