4INFO Launches Olympic Alert Ads

4INFO_Olympics.jpg

4INFO just unveiled a program to let advertisers sponsor mobile SMS alert updates on the Summer Olympics, MediaPost reports. “The new Brand Engage platform for the Olympics lets marketers run targeted ads that appear beneath news alerts by country, sport or medal counts.”

Here’s how it works: 4INFO is asking CPMs of $20 to $40 on its Olympic updates, the report said—that’s roughly double the rates it usually charges for sports content on the mobile publishing and ad service. The article said that marketers can also take advantage of 4INFO’s roster of publishing partners, including Marriott Hotels, with the campaigns.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!