Earlier this week, we published a 2007 list of 10 reasons why Kindle will fail, meditating on our misguided predictions. However, back in November of 2007, Business Week published a list of five reasons why the eReader would succeed.

Thanks to Aaron Pressman for sharing the link to his thoughtful story from 2007. Here are a few of our favorite reasons why Pressman thought the platform would succeed back in 2007.

“Solves real “problems” for consumers and readers”
“Moves the value equation in favor of consumers”
“Smart design changes the existing product landscape”