The New York-based blogging platform allows over four million users to create text, photo and audio posts in mere seconds.Â Tumblr has done everything well – except for making money. But that could all change as the platform rolls out its first attempt at a major revenue stream in the form of premium themes.
Over 350 free themes are still available.
Another way Tumblr is trying to bank some funds is by charging for visibility. For around $10 you can grow your number of followers and get featured prominently in the Tumblr Directory.
It’ll be interesting to see if the new e-commerce efforts pay off. Tumblr has been experiencing impressive growth, hitting 1 billion page views in February.
What do you think of Tumblr’s monetization strategy?