Tumblr Attempts to Cash in With Premium Themes

It might not be robust enough to use on my primary blogs, but when I decided the world needed to know about my Shiba Inu puppy Kenji, Tumblr fit the bill perfectly.

The New York-based blogging platform allows over four million users to create text, photo and audio posts in mere seconds.   Tumblr has done everything well – except for making money. But that could all change as the platform rolls out its first attempt at a major revenue stream in the form of premium themes.

Ranging in price from $9 to $49, the 13 swanky new templates range from a three-column newsy look to the photocentric Solaris.

Over 350 free themes are still available.

Another way Tumblr is trying to bank some funds is by charging for visibility. For around $10 you can grow your number of followers and get featured prominently in the Tumblr Directory.

It’ll be interesting to see if the new e-commerce efforts pay off. Tumblr has been experiencing impressive growth, hitting 1 billion page views in February.

What do you think of Tumblr’s monetization strategy?

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