5th Finger Names Collins President; Launches Mobility Planning

PatrickCollins_headshot.jpgCreative mobile agency 5th Finger has named co-founder Patrick Collins as its new president. Collins, formerly the company’s CTO, is charged with elevating the company’s role as a “specialty mobile agency and ‘mobility planning’ expert.”

Collins will report to former 5th Finger CEO Campbell Corfe, who will serve as executive chairman.

The company also launched a mobility planning practice. According to 5th Finger, mobility planning “taps into a user’s specific context and purpose, creating utility in the process.” Its mobility planners and designers will work closely with clients to help them determine how to behave” in the mobile world.

“The market needs specialist mobile agencies who can correctly think about mobility,” said Collins. “5th Finger works directly with brands to deliver well-envisioned campaign results for the consumer on-the-go. 5th Finger’s recognized mobility planning expertise has already received a huge response from a market that needs and wants it.”

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!