6 Social Media Personas [Infographic]


With Facebook looking at nearly a billion users and even Google+ recently announcing they have 150 million monthly active users, social networks are prime grounds for behavioral analysis. A recent infographic attempts to sort social media users into 6 personas, and look at their various demographics and behavior. The results are interesting, and you probably know a few people that fit into each category.

The infographic is from Aimia, and the six personas are the no show, the newcomer, the onlooker, the cliquer, the mix & mingler and the spark. I would say that most people I know are cliquers, but that isn’t the most prevalent group on the list. What are you?


Thanks to Aimia.

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