Social Media Week
Creators and Strategists Say These Are the Social Trends to Watch
At Social Media Week, experts discussed Instagram’s ceiling and testing content on X.
What We Lose When Influencers Only Post Paid Content
When influencers are paid for every visit, post and shout-out, the magic of genuine recommendation is lost.
Creators Get Their Own Exclusive Festival at Cannes Lions 2024
Lions Creators event reflects the growing power of the creator economy.
The Social Playbook Is Dead. Long Live the Social Philosophy
When brands abide by a rigid rule book, it eliminates the space to play.
Taco Bell Takes Over Social Media Because It Doesn’t ‘Borrow Cool’
CMO Taylor Montgomery explains Taco Bell's social marketing strategy.
Social Media Week Preview: Duolingo’s Masterminded Social Listening Tactics
Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the Super Bowl.
DTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms
Mad Rabbit drives 15% of its sales from TikTok.
There’s a Better Way to Do Influencer Trips
The marketing tactic works, but recent voyages have garnered criticism.
Social Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or Flop?
Given current market dynamics, double-digit growth may only be sustainable for the short term.
Megan Thee Stallion to Bring Hot Girl Energy to Social Media Week
Megan Thee Stallion joined the three day Social Media Week program in April, set to take place in New York.
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
What brands can learn from the #TrippinWithTarte Bora Bora backlash.
The Art of Making Pretzels Part of Every Conversation
A BTS look at Auntie Anne’s social content strategy and viral posts.
Most European Influencers Fail to Disclose Ads, a Sweep Finds
A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.
How to Make Noise During Advertising’s Biggest Day
When everyone's talking about one thing, how can brands remain relevant on social and beyond?
Inside Barilla’s Award-Winning Leftover Pasta TikTok Series
Le Pub and the Italian brand on fighting food waste with 'a new kind of storytelling.'
Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
Creating content and value for consumers is the best trade for their data.
