More Than 70% of Consumers Value Push Notifications [Infographic]

Marketers may be surprised to know that push notifications produce twice as many open rates and click-throughs than email.

A recent survey of 1,200 adults by global marketing cloud service agency Responsys found that consumers find push notifications highly valuable. Nearly 70 percent of adults — and more than 70 percent of young adults — enable push notifications from from their favorite brands’ apps. These real-time mobile alerts translate to increased sales and more satisfied customers.

Responsys created the following infographic to help marketers understand why consumers use brand apps and what kind of notifications they find most useful.

 1391714048-mobile-marketing-magic-push-notifications-infographic

 

 

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!