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70% of All Snapchat Users are Women

A surprising large percentage of Snapchat users are female – 70% in fact. Snapchat’s CEO,Evan Spiegel, presented this interesting fact about its userbase during Goldman Sach’s closed conference in Vega on Wednesday.  He also disclosed that users were sending 400 million ‘snaps’ every day , compared to Facebook’s 350 million

Snapchat recently turned down a $3 billion acquisition deal from Facebook, and also has no plans to advertise. Spiegel said , There are a lot of things in our product that make it appealing for advertisers, but we want to do it right.”

Spiegel also pointed out that half the current users have already used the app’s new feature: Stories.

Snapchat Stories add Snaps together to create a narrative. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new. Your Story always plays forward, because it makes sense to share moments in the order you experience them.

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