9 Out of 10 Tax Preparers Are Not on Social Media [Infographic]

Tax Day in the U.S. is rapidly approaching. While the larger tax preparation services like H&R Block and Turbo Tax have already ventured onto social media to reach out to customers, a recent study shows that accountants at independent firms are being left behind.

Analysts at SMBDigitalScape by VSplash have found that 96 percent of tax preparers don’t have a LinkedIn page, 95 percent are not on Twitter, 91 percent are not on Facebook, 99 percent are not on YouTube, and 90 percent don’t even have a blog.

Salesgenie estimates that tax preparers could make an additional $187,000 this season per firm from contacts made online. Digital marketers could also get their share of $140 million that could be spent getting these accountants connected.

See a breakdown of these figures in the infographic below.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!