Once upon a time, the hashtag was a humble pound sign.
Influence marketing can engage an audience better than traditional forms of paid media such as display and pay-for-click advertising.
While the industry is turning to video for better engagement, bot traffic and declining cable viewers result in low returns for video advertising.
Pinterest doesn’t have to compete with Google because in many ways, the content is organized for a different purpose.
Facebook adds Nearby Friends feature. Twitter rolls out mobile app promotion suite. These stories, and more, in today’s Morning Social Media Newsfeed.
Even though users aren’t required to login with Facebook anymore, Spotify’s app is still growing significantly.
The nominees are in, and there’s just one more week to cast your vote for the best of the Web.
Here’s how you can use social media, analytics and other tools you already have to boost your YouTube channel.
It may be harder to earn organic reach on Facebook, but perhaps there are other, more important metrics to measure.
The purchasing power of U.S. Hispanics is expected to reach $1.5 trillion by 2015, and has led to their designation by marketing groups as “super consumers.”