Google has announced that its advertising platform, Google AdSense, has grown to reach 2 million publishers worldwide since it was introduced ten years ago. These publishers have earned more than $7 billion from AdSense in the last year alone.
The good news: social media is a powerful tool people can use to check the status of events as they happen and reconnect with loved ones after a crisis. The bad news: social media not only informs, but occasionally clutters during a crisis. While there are no hard and fast guidelines for social media posting during a crisis, here are some things to consider.
Report: Launch Of Facebook Video Ads Delayed (AllFacebook)
The video ads Facebook originally planned to launch this month or in July are now on hold until at least mid-October, AdAge reported, with sources telling the magazine more development is needed on new features the social network plains to release simultaneously with its video ads. One of those new features, according to AdAge, is the incorporation of metrics from Nielsen that would provide reach estimates in terms of gross ratings points, including for ads that were viewed without audio having been activated.
Yelp will roll out a “Call to Action” feature that allows merchants to support a single transaction on their Yelp business listing page.
A major factor in Facebook’s botched IPO in May 2012 was interest in its stock by uninformed investors who knew the brand but didn’t know about the company’s financials, experts said this afternoon at a panel on technology IPOs at Bloomberg’s Next Big Thing Summit in Half Moon Bay.
Today at 2:00 p.m. PST/ 5:00 p.m. EST, reddit users will get a chance to interview Emmy Award-winning actor Bryan Cranston, who plays drug lord Walter White in the AMC drama “Breaking Bad.”
Don Harrison, Google’s vice president of corporate development, confirmed today that the company had agreed to a billion-dollar price for the social mapping app Waze in a deal announced earlier this month.
In an effort to build out its advertising business, GetGlue has tapped Evan Krauss, formerly of Shazam, to serve as the new president of the social TV company at its headquarters in New York City. The news follows the company’s appointment of online marketing veteran Shelby Huston Haro as EVP of sales.
Your Facebook friends (and even friends of friends) can be sources of job leads, if you know how to ask the right questions. Facebook’s search bar, Graph Search, has its own syntax, much like ordering a cup of coffee at Starbucks. To find friends who can introduce you to an employer, you’ll need to type a full sentence into the search bar. First, the basics.
The latest update to Rounds’ video chat hangout mobile app for iOS and Android includes a co-browsing feature for friends to share the same web pages while they talk. Rounds marketing director Natasha Shine-Zirkel said that the apps are designed to connect friends, not strangers, across different platforms in a safe environment. But it’s the activities that friends can share over the phone that make the hangouts more like hanging out in real life.