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Air France Controversy: Flying Below the Radar?
I read with great interest Mark Dolliver’s critique of the Air France “ad” [Portfolio, Sept. 6]. Having worked for Air France’s agency for eight years, I was struck by the sudden shift in attitude conveyed by the headline (“Irritate the French four hours sooner”). If there’s one thing the French are not, it’s self-deprecating.
As it turns out, the “ad” was more “concept,” artfully mocked up to fool even the most discerning critics.

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