A Call to Action from YouTube

YouTube will release its Call-to-Action Overlay Tuesday, which allows paying YouTube advertisers to place a semi-transparent pop-up over their videos that links viewers to another Website, TechCrunch reported.

The only way to promote another site on YouTube previously was to include the URL as a link in the summary at the right-hand side of the page, which didn’t draw the attention of most users, TechCrunch pointed out.

The Call-to-Action Overlay is available free-of-charge to paying YouTube advertisers on videos entered into YouTube’s CPC Promoted Videos program.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.