A “Delicious” Deal for YouTube’s Founders

Yahoo! promised in December that it would try to find a buyer for online bookmarking service Delicious, rather than shutting the service down. The search-engine giant kept its word with the help of YouTube founders Chad Hurley and Steve Chen.

Hurley and Chen will continue to operate Delicious and eye improvements to the service, according to Yahoo!, which acquired Delicious along with photo-sharing site Flickr in 2005. Financial terms of the transaction were not announced.

The statement from Yahoo!:

Today, YouTube founders Chad Hurley and Steve Chen announced that they have acquired the Delicious technology from Yahoo!. They plan to continue the service that users have come to know and love and make the site even easier and more fun to save, share, and discover the Web’s “tastiest” content.

Providing a smooth transition for users is important to both companies. There will be a transition period where users can elect to sign up for a new account. Users’ public and private bookmarks will be maintained through the transition period and transferred as they are today when it is complete.

As we have said, part of our product strategy involves shifting our investment with off-strategy products to put better focus on our core strengths and fund new innovation. We believe this is the right move for the service, our users, and our shareholders, and we look forward to watching the Delicious technology develop.

And a post on the Delicious Blog read:

Today, we’re pleased to announce that Delicious has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. As creators of the largest online video platform, they have firsthand experience enabling millions of users to share their experiences with the world. They are committed to running and improving Delicious going forward.

Providing a seamless transition for users is incredibly important for both companies. Yahoo! will continue to operate Delicious until approximately July 2011. When the transition period is complete, your information will be moved over to Delicious’ new owner.

Starting today, we will ask you to login to Delicious again and agree to let Yahoo! transfer your bookmarks to the new owner. That way, you’ll enjoy uninterrupted use of the service and will keep your account and all of your bookmarks when we make the transition. For more information on the Delicious transition, please refer to this FAQ.

Thank you for your patience in this time of transition and thank you for using Delicious!

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!