A Fifth Of iPad Owners Expected To Buy iPad 2

The iPad 2 went on sale today at Apple.com and will go on sale in stores in a little more than an hour, and analysts are already expecting it to be a big deal.

Ars Technica reports: “Apple’s iPad 2 officially launched today, and analysts are already predicting Apple could more than double the number of iPads it shipped last year. About 20 percent of iPad 2 purchases are expected to come from original iPad owners, according to RBC Capital Markets analyst Mike Abramsky… Abramsky is expecting about one-fifth of current iPad owners to upgrade to an iPad 2 within the next 12 months…”

The new iPad will also help sell first generation iPads, as the old version is now on sale for $399 and up, down from its original $499 price tag. With retail distribution in place at AT&T, Verizon, Target, Walmart and the Apple store, the new tablet is very accessible from launch.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!