Marketers who threaten the Reddit community with spammy links and boring content will likely be destroyed, says Prestige Marketing. On the link-sharing site known as the “Front Page of the Internet,” only the strong survive.
Reddit receives 2.5 billion page views per month, and thus any content that reaches the front page receives millions of views. The only way to do that without spending a lot of money is to get Reddit’s 34.9 million monthly unique visitors to “vote up” your content.
In general, content should be original and clever. It also helps to make use of the site’s 164,678 subreddits, which are niche topics like “gaming” or “funny.” Redditors create a lot of the content that gets spread around to other sites, so advertisers who try to ingratiate themselves with the community by playing on internet memes should be careful.
But for those brave enough to try, just remember who your audience is. The average Redditor is a 20-something, college-educated male who earns between $25,000 and $50,000 per year. Redditors are internet savvy, typically liberal, and will reject anything overtly solicitous.
See an explanation of how Reddit works in this infographic below:
The Reddit Marketing Field Guide [Infographic]