ABC.com will relaunch in the next few weeks, and a beta version of the new site is currently online.
The biggest difference after a quick comparison: The beta site no longer instantly launches the video player. The beta site also rotates ABC shows in its lead position, giving users the option to click through to pages for the respective shows. And an ad for a Lost T-shirt is displayed prominently, perhaps signaling a stronger push into merchandising.





Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 




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