ABC No Longer Talkin' 'Bout My Generation, But What About iPad App?

The next time Disney/ABC Television Group goes through the trouble (and expense) of developing an interactive iPad app based on an ABC show, it might want to select a series that lasts more than two episodes.

ABC canceled My Generation Friday, after episode No. 2 drew just 3.82 million viewers, compared with 5.17 million for the premiere, Multichannel News reported.

The series — which followed the personal stories of nine friends through the camera of a documentary film crew — was shelved despite ABC’s My Generation Sync iPad App, which the network developed with Nielsen based on the ratings company’s Media-Sync Platform.

Depending on how much money was invested in ABC’s My Generation Sync iPad App, there might indeed be some talkin’ ’bout My Generation at a few meetings this week.

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