ABC No Longer Talkin' 'Bout My Generation, But What About iPad App?

The next time Disney/ABC Television Group goes through the trouble (and expense) of developing an interactive iPad app based on an ABC show, it might want to select a series that lasts more than two episodes.

ABC canceled My Generation Friday, after episode No. 2 drew just 3.82 million viewers, compared with 5.17 million for the premiere, Multichannel News reported.

The series — which followed the personal stories of nine friends through the camera of a documentary film crew — was shelved despite ABC’s My Generation Sync iPad App, which the network developed with Nielsen based on the ratings company’s Media-Sync Platform.

Depending on how much money was invested in ABC’s My Generation Sync iPad App, there might indeed be some talkin’ ’bout My Generation at a few meetings this week.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!