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ABC Stations Sees Record Mobile Traffic During Storm Coverage

ABC’s WABC & WPVI digital properties had record viewers during Hurricane Sandy. According to the media outlet, the WABC and WPVI mobile apps were in the top ten free news apps, a first for the company.

WPVI also had 13.1 million page views across its mobile and desktop sites on Monday. The site had more than 9 million page views on Sunday. WABC had 7 million page views on its mobile and desktop and 2 million monthly unique visitors on Monday. During the storm, the TV stations made their broadcasts available on all mobile devices for the first time.

The Weather Channel also had a record day on Monday, recording 450 million page views from all of its digital properties.
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