ABI: UGC Important to LBS

A new study from ABI Research forecasts that user-generated content will become an increasingly important part of location-based services. Professional content will remain at the heart of most of these services, but there’s a new trend among both established providers and start-ups to turn to their users for things like map updates and adding “new dynamic real-time content,” according to a Cellular-news article on the study.

A couple of examples include GPS outfit TomTom, which has received a million user-suggested map improvements through its Map Spare technology that launched in July, and GyPSii, a start-up whose service lets users create and share location-based content through their mobile phones.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.