Across the Pond: The Times Digital App Creator Gurtej Sandhu Leaves News International; The Guardian to Launch Subscription iPhone App

paidContent reported on two new-media developments in the U.K. newspaper sector — the departure of Gurtej Sandhu from News International, where he headed the digital launch of The Times and The Sunday Times; and the introduction of a subscription-based iPhone app by paidContent parent The Guardian.

Sandhu is on “garden leave,” according to paidContent, and he is expected to join a new company in February. His departure follows those of The Sun iPad app creator David McAdam in October and the move to News Corp. headquarters in New York by Sun Online editor Pete Picton in September to work on the company’s national digital newspaper project.

As for The Guardian, paidContent reports that the newspaper will debut a new iPhone app in December with two subscription options: £2.99 ($4.86) for six months’ access, and £3.99 ($6.49) per year.

The app for the United States, however, will be ad-supported, according to paidContent. Guardian.co.uk editor Janine Gibson told MediaGuardian.co.uk: “The United States is a newer market for us and, obviously, we haven’t sold as many apps there as in the United Kingdom. We think we can do better and are interested in looking at an ad-funded, free app in the United States and using the model to increase reach.”

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!