Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

AdMob, MADS Get Together in Europe

Silicon Alley Insider reports that mobile ad marketplace AdMob has teamed up with MADS, a Dutch mobile ad serving firm, to grow its European presence.

Under the deal, MADS provides its clients with direct access to AdMob ads without having to set up their own, separate partnership.

According to the article, Western Europe was responsible for only 7% of AdMob’s ads served in December, so a partnership with a European firm that serves up some 300 million ads per month is a definite plus.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!