Silicon Alley Insider reports that mobile ad marketplace AdMob has teamed up with MADS, a Dutch mobile ad serving firm, to grow its European presence.

Under the deal, MADS provides its clients with direct access to AdMob ads without having to set up their own, separate partnership.

According to the article, Western Europe was responsible for only 7% of AdMob’s ads served in December, so a partnership with a European firm that serves up some 300 million ads per month is a definite plus.