AdMob Says iPhone App Store Worth $2.4 Billion/Year: Others Say No Way!

I didn’t comment on AdMob’s report last week that the iPhone App Store is worth $2.4 billion per year when all the hub-bub arose around this figure because these kind of metrics and their origins just seem odd to me. Apparently, I wasn’t alone according to this item from the Cult of Mac…

UPDATED: Developers Call BS On $2.4B iPhone App Store Number

One developer’s estimate based on realistic, but still back of the napkin, calculations estimates the value to be between $250 and $500 million per year. Still large and respectable numbers but orders of magnitude smaller than $2.4 billion.

Cult of Mac update the report with commentary from Yankee Group that their own unpublished (and unreleased) estimates are also much lower than $2.4 billion.

I’m taking a look at other aspects of AdMob’s July metrics report in the blog item coming up. Stay tuned…

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