Adobe is expanding its tool set for designers and visualizers with a new iPad app for creating video presentations: Adobe Voice. The company is marketing the product as a new way for storytellers to create videos of ideas without having to learn complex software.

Adobe Voice is certainly easy to use: just record your own voice, add images and icons, select a soundtrack, and then share. It’s practically Powerpoint as a simplified video tool: Adobe Voice breathes new life into static presentation formats by including a user’s voice and leveraging Adobe’s award-winning technology. Specifically designed for the mobile experience, this new app features an easy-to-use interface and professional-grade production technology that makes crafting a clear, engaging and impressive animated video fun for everyone.

A simple presentation tool like this will be great for students and professionals alike. You can download the new iPad app for free with the following features:

  • Story starters and example videos to draw users into the experience with an inspirational video feed from the community; and a “wheel” of story ideas to provide helpful prompts that give meaningful structure right from the first click.
  • Beautiful graphics that can be added from a library of over 25,000 professionally designed icons, millions of images on the Web or a user’s own photos.
  • A cutting-edge graphics engine inspired by Adobe’s market-leading After Effects tool that automatically applies cinematic graphics to a story in real time, including motion blur, 3D, shadows and hundreds of other professional quality effects.
  • Animated themes, specially designed for all kinds of stories that can dynamically apply animation effects and make content come to life, from a dusty chalkboard drawing style to animated watercolor that looks like you’re literally painting images on screen. With just a single tap, selections can be made to make videos visually interesting.
  • A selection of music to help set the right mood for the message and automatically balance with the Adobe Voice recording to make it seem like it was captured in a professional sound booth.
  • A credits and attribution page that is automatically added to the end of all videos to ensure that every Creative Commons icon or image used is accounted for, so users don’t have to worry about usage rights.