Let’s build an advertising lab in New York. How about we start with 60,000 or so innovators from the worlds’ most creative and successful ad agencies, brands and media outlets, as well the suppliers that fuel them? Might as well throw in a few celebrities and engage everyone in over a hundred events.
We’re talking about the seventh annual Advertising Week, September 27 through October 1. This year the agenda is packed with events related to social media. After the jump, a list of “don’t miss” sessions for advertisers and marketers who are serious about social media – including a special program of our own.
Social Times and Mediabitro’s Social Ad Summit – Friday, October 1 from 9am to 5pm
Geared towards brand marketing, advertising and PR professionals, we’ll uncover the secrets behind top social media marketing campaigns. An amazing line-up of presenters, including Nick O’Neill and me.
NASDAQ OMX Social Media Leadership Forum – Monday, September 27 from 11:45am to 4pm
Speakers include: Marty Collins, Social Media Strategist for Microsoft and Jeanette Gibson, Head of New Media for Cisco Systems.
MediaTavern Discussion: Foursquare Unlocked – Monday, September 27 from 5pm to 5:45pm
With Foursquare co-founder Dennis Crowley and Director of Business Development Tristan Walker.
The Huffington Post’s Social Media For Adults – Wednesday, September 29 from 2pm to 7pm
What the rise of social media means for marketers. Speakers include: Arianna Huffington Co-founder and editor of the Huffington Post and Sheryl Sandberg, CEO – Facebook.
Follow Me: The search for the first MTV TJ – Thursday, September 30 from 3pm to 3:45pm
A great case study in how to activate fans for your brand.
There’s lots more. Additional information and to register for the Social Media Ad Summit is on the Mediabistro site and details on the balance of the program can be found on the Advertising Week site.