AETN Digital Media, Punchbowl Software Celebrate Lifetime Moms Party Planner

With Halloween, Thanksgiving, Christmas, and New Year’s Day quickly approaching one after the other, what’s a busy mom to do? A&E Television Networks‘ AETN Digital Media unit and Punchbowl Software rolled out an answer to that question on Lifetime Moms: the Lifetime Moms Party Planner.

The Lifetime Moms Party Planner incorporates all of Punchbowl’s party-planning elements, including: Date Decider, which helps reach a consensus on the ideal date for the event; Digital Invitation Studio, which allows users to choose from hundreds of invitations and companion envelopes; and Potluck, a way for guests to sign up and indicate what they’re bringing and for hosts to manage that.

Lifetime Moms vice president Kim Dobson said:

Lifetime Moms is for real moms who have busy lives and face real challenges. We chose Punchbowl because of their ability to provide a high-quality party-planning solution that will make life a little easier for the Lifetime Moms audience.

And Punchbowl CEO Matt Douglas added:

Savvy moms love to use Punchbowl’s start-to-finish party-planning platform to plan birthdays, holiday parties, and other family events. Punchbowl is excited to bring our party planning suite to Lifetime Moms this holiday season.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!