Airbnb is rolling out a new identity verification program that will eventually require all users around the world to connect their online identities with conventional forms of identification.
Users have the choice of confirming their birthdate and partial social security number or uploading a scanned copy of a government ID and linking it with an online login through Airbnb, Facebook or LinkedIn. A ‘Verified ID’ badge will appear on profiles of users who have completed the process.
“Trust is the key to our community. There is no place for anonymity in a trusted community,” Airbnb said in a blog post.
The company said it would ask a quarter of its users in the United States to verify their IDs starting today, but will soon “expand this requirement to users around the world.”