Airbnb Will Require Users to Provide Proof of Identify

airbnb, online identityAirbnb is rolling out a new identity verification program that will eventually require all users around the world to connect their online identities with conventional forms of identification.

Users have the choice of confirming their birthdate and partial social security number or uploading a scanned copy of a government ID and linking it with an online login through Airbnb, Facebook or LinkedIn. A ‘Verified ID’ badge will appear on profiles of users who have completed the process.

“Trust is the key to our community. There is no place for anonymity in a trusted community,” Airbnb said in a blog post.

The company said it would ask a quarter of its users in the United States to verify their IDs starting today, but will soon “expand this requirement to users around the world.”

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Register now!