Aircel and ibibo.com are looking to connect India through casual, fun and highly localized games with their own unique and distinct game mechanics and twists. Games such as the ibibo Farm Game and the newly released “Great Indian Parking wars”, will be accessible to consumers using any WAP-handset. Aircel Pocket Internet and ibibo also intend to provide a wide range of games to consumers in the future, an effort that will prove fruitful as the gaming industry and mobile pentration in India continue to expand.

“With first Social Gaming on your Mobile Phones the intent is to drive innovation at the convergence of Games and Social Platforms while you are on the move. It is our endeavor to offer our consumers exciting and engaging opportunities such as gaming and staying socially connected anytime, anywhere,” said, Mr. Gurdeep Singh, COO, Aircel.

India has an annual average mobile growth rate of 80%, highest out of all the countries in Asia. With roughly 34% mobile penetration, the indian market is prime for mobile social gaming efforts to proliferate and connect people in new ways especially since the games can be played on WAP-enabled handsets without need for downloads. Asides from Parking Wars, ibis also has a farm game (you can check it out here).

According to Rahul Razdan, Head of Gaming and Communication for ibibo.com, “Social Gaming is a relatively new concept where users play online games with their friends. ibibo’s social gaming with a local tinge is an endeavor to replicate day to day issues and bring together Indian audiences by blending local nuances into the gaming environments. Here results-n-rewards are real time, continuous and evolving.”