Alcatel-Lucent is launching the first commercial trial that supports the Open Mobile Alliance’s BCAST Smartcard Profile mobile TV content protection standard, according to FierceMobileContent.

BCAST is a SIM-based copy protection system that lets content providers offer services like pay-per-view, pay-per-time and recorded content without fears of rampant piracy. In an application like this, content protection doesn’t really limit what the customer can do, at least not yet, so we’re not as violently opposed to it as we are DRM-encrypted music tracks, for example.

The report said that Singapore-based operator MobileOne and media firm MediaCorp together are running the trial, which actually began earlier in the month. Samsung is pitching in the handsets.