Amazon has just added a new feature that lets developers add in-app purchasing to let customers use their Amazon accounts to buy virtual goods from within Mac, PC and Web-based games.
“Game developers build games that are used across multiple platforms and mediums,” explained Mike Frazzini, director at Amazon Games, in a statement. ”In-App Purchasing for Mac, PC and Web-based games is our latest service that helps game developers grow their business and increase their customer-base.”
App developers can add in-app purchases to their games and players can use any credit card, gift certificate or promotional credit associated with their Amazon account to buy these items. Here is more from Amazon’s press release: “To help developers with game discovery and marketing, in-app items will automatically be available on Amazon.com, and in-app purchases can show up on best seller lists, recommendations and merchandising campaigns, helping customers discover new games and items, while adding another point of engagement for existing players.” Developers can follow this link to find out more.