Hi AppNewser readers - we're now a part of Mediabistro's SocialTimes.com. For more great App news, reviews, guides and tips, head over to InsideMobileApps.

Amazon And Barnes & Noble Fight Over Battery Life

Ever since Barnes & Noble came out with their new


Nook Touch, which can apparently hold one charge for two months (measured as 60 hours on half an hour a day with Wi-Fi off), the retailer has been participating in a oneupmanship with Amazon.

Amazon responded to the Nook news by introducing a 3G version of the ad-supported Kindle for $164 and changing its battery life description on the Kindle product page. The site reads: “A single charge lasts up to two months with wireless off based upon a half-hour of daily reading time. If you read for one hour a day, you will get battery life of up to one month.”

B&N retaliated, defending their self-proclaimed longest battery life claim. The retailer released a statement attributable to Jamie Iannone, President of Barnes & Noble Digital Products. He stated: “With up to two months on a single charge, the All-New NOOK has the longest-battery life in the industry and superior battery performance to Kindle 3. In our side-by-side tests, under the exact same conditions, continuous use of the device resulted in more than two times Kindle’s battery life. While reading at one page a minute, the All-New NOOK battery lasts for 150 hours where the Kindle battery, using the same page-turn rate, lasts for only 56 hours (both with Wi-Fi off). We’ve also done a continuous page turn test and at one page turn per second, the All-New NOOK offers more than 25,000 continuous page turns on a single charge.”

It seems the numbers keep changing.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!