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Amazon Coins Go Live on Kindle Fire

Amazon’s virtual currency “Amazon coins” are now live on the Kindle Fire. The company introduced the concept of coins, a currency that lets users buy apps, games and make in-app purchases on the Kindle Fire, back in February in a push to get developers on board.

To help get users started, Amazon is giving away 500 “Amazon Coins”  to every Kindle Fire owner in the U.S. This equals about $5. To encourage adoption, Amazon will give discounts to users. The more they buy, the larger the discount.

Developers that want to offer Amazon coins should follow this link. Here is more from the press release: “Amazon Appstore developers will earn their standard 70% revenue share when customers make purchases using Amazon Coins. No Coins-specific changes are required for developers with apps and games currently in the Amazon Appstore.”

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