Amazon has launched a new publishing imprint for romance novels called Montlake Romance. This is the fourth imprint from Amazon Publishing, which also includes AmazonEncore, AmazonCrossing and Powered by Amazon.

Romance novelist Connie Brockway is the debut author on the imprint. Here new novel The Other Guy’s Bride will be published in Fall 2011 and will be available to North American readers in Kindle, print and audio formats.

The name Montlake Romance stems from the Montlake neighborhood in Seattle.