Amazon is further expanding its hold in the video and music streaming business. The company launched its Instant Video app for the iPhone and its music cloud player app for Samsung Smart TVs.

The iPhone app comes just months after the company launched its video streaming app for the iPad. The apps, which compete with Netflix and Hulu and other video streaming services, let customers stream AmazonInstant Video movies and TV episodes from their video library.

The new Cloud Player app for the Samsung Smart TVs lets customers access to their Amazon music library in the cloud and stream it through their television. The app is available on 2012 Samsung Smart TVs in the United States.