Amazon has created a new way for friends to chip in and buy gifts for their friends virtually called Amazon Birthday Gift. The tool lets Facebook users create and crowd source Amazon gift cards for Facebook friends.

The tool lets one friend start a gift and any of the recipient’s Facebook friends can contribute to the gift. Friends can add to the gift in increments of  $1, $5, $10 or $25. Mutual friends can see the gift once one friend creates it. Friends can write messages along with the gift.

The gift and these messages will appear alongside the gift on the recipient’s timeline on their actual birthday. Recipients will also see a link for their gift on their timeline alongside the messages.