Amazon May Demo ‘Kindle For The Web’ Today

Computerworld is reporting that Amazon will demonstrate a new version of Kindle for the Web today. A beta version of the service launched in September, so it is possible that a demo means it is coming into full release. The demo comes one day after the launch of Google’s eBookstore, which lets readers read eBooks on a Web browser.

Computerworld has more: “An Amazon spokeswoman said in an e-mail to Computerworld late Monday that the new Kindle e-book reader will ‘enable users to read full books in the browser and [enable] any Website to become a bookstore offering Kindle books.’ The spokeswoman didn’t elaborate, although it was clear that the device isn’t ready for sale. It could get an official launch at the Consumer Electronics Show in early January, said Allen Weiner, an analyst at research firm Gartner. The Kindle for the Web concept first surfaced about a month ago and seemed like a ‘natural evolution’ of Amazon’s e-book strategy, he said.”

Google’s new eBookstore operates on a cloud system and lets readers access its books from various devices through an open ePUB format. Amazon accounts are also available on a number of devices through apps, but Amazon’s format is AZW, which is not as fluid.

Will Kindle for the Web make you stay loyal to Amazon?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!