Amazon Mobile Associates API Lets Developers Sell Merch In-App

Amazon has debuted a new API for Android that gives developers the tools to sell physical and digital  merchandise within their apps and games.

It’s called Mobile Associates API and can be used in the Amazon Appstore and in Google Play. Developers that use the API can earn up to 6% on qualifying in-app customer purchases. Customers can use their Amazon account to check out.

Mobile developer Animoca is using the app to sell Thor’s hammer and action figures for its popular game Thor: Lord of Storms. Days of Wonder, a digital and physical board game maker, is using the feature to sell including the physical board game edition through the digital version of Ticket to Ride. Frismos, the developer of Creatures of Olympus, is using their game app to sell mythology products in Amazon’s Toys category. Follow this link for more details.

Related Stories
Mediabistro Course

Online Marketing

Online MarketingStarting November 4, learn how to launch a successful digital marketing campaign for your brand! In this course, you'll learn how to create an online marketing strategy, identify the appropriate distribution platforms, and use the web to successfully deliver your brand's message. Register now!