Amazon has introduced the Kindle Cloud Reader. The new cloud-based application was built in HTML5 and was designed so that users can read directly from a web page that is on or offline.
This should help Amazon sell eBooks on iPads, despite the fact that Apple’s new rules make booksellers remove purchase links from their apps. Since this service works through a web browser, Amazon users can buy and read eBooks.
Dorothy Nicholls, Director, Amazon Kindle stated: “We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you’re using – from Chrome to iOS. To make it easy and seamless to discover new books, we’ve added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.”
The Kindle Cloud Reader is available for Safari on iPad, Safari on desktop and Chrome starting today. In coming months, the service will be available on Internet Explorer, Firefox, the BlackBerry PlayBook browser and other mobile browsers.