In a move to get college students to buy the 8.9-inch Kindle Fire HD, Amazon is offering this audience $50 off the price of the device to students who are members of Amazon Prime throughout the month of January.

The LA Times has more: “The sale applies to both the Wi-Fi version of the large-size tablet as well as its 4G LTE variant. With the discount, the cheapest model, the 16 GB Wi-Fi only version, costs $249. That’s the same prize as the 7-inch version of the 32 GB Kindle Fire HD.”

Students can become members of Amazon Prime for free for six months by signing up with their .edu email address. A full year membership costs $39 a year, after the free trial period ends.